What is a logo mascot?

What is a Mascot Logo? A mascot is defined as an illustrated character that represents a business. You can think of a mascot as the spokesperson or brand ambassador.

The fundamental difference is the same as in purpose and feel. While the logo is a necessity, a mascot is a luxury. The logo serves a purpose for a company as it defines the identity of the company. The mascot gives a relatable feel and expands the brand identity further.

What is a mascot in branding?

In basic terms, in design and marketing, a mascot is a character, a personified image that becomes a symbolic representation of a brand, company or even a public figure. The term origins from the French word “mascotte” that means lucky charm.

What is mascot in graphic design?

“But essentially, a mascot is a living character that represents an organization or business. It has a life outside of the logo,” says graphic designer Lenore Ooyevaar. Mascots can give your brand or sports team a personality and help humanize your organization.

Pick an object or animal.

You want to find an animal or character that will appeal to your customers, your audience, and your geographic region. And, that character needs to naturally fit the personality you’ve selected for your mascot. If you want a fierce mascot, consider a snake, tiger, or wolf character.

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How do you write a mascot?

Here are some tips for creating an engaging backstory for your mascot.

  1. Use history and culture from your community, city, or organization.
  2. Use storytelling elements to describe the character.
  3. Give your mascot some context your audience will relate to. …
  4. Incorporate your organization’s values into your mascot’s backstory.

What are 3 types of logos?

Now that we’ve covered the three main types of logos (wordmark, monogram, and combination mark), we’ll talk about two less common types of logos.

What are good mascot ideas?

We are going to help you make your decision a little bit easier with these ten great school mascot ideas:

  • Fierce Spartan warriors. …
  • A cool bear. …
  • A bumble bee. …
  • A wolf. …
  • An elephant. …
  • A shark in a home uniform. …
  • A flaming phoenix. …
  • A big headed eagle.

What makes a good mascot?

A good mascot with an exciting personality can add character, charisma and specific and recognizable traits to your brand as well. Most of the time, mascots are just a really fun and high-energy way to inject some life, excitement, and not to mention silly entertainment into any event.

How do you use a mascot?

Level 1. Basic use of brand character

  1. Use the Character as a Part of Your Logo. …
  2. Use your character to promote your products/services. …
  3. Use it on Print marketing materials. …
  4. Use the character to speak with your audience. …
  5. Make even the most boring pages on your website go viral. …
  6. Use it in your blog post images.

Why is a mascot a brand?

The main purpose of a mascot is to build and strengthen brand identity. With a visual associated with your brand, people are more likely to give your business a spot in their mind map. … However, mascots aren’t solely for giving your brand its identity. They also help you build a connection with your target audience.

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A signature logo is a company logo made up primarily of the name of the brand written in cursive hand lettering or calligraphy-style typography. This type of logo design is a great option for companies named after a person or for brands who are going for a softer, more personal look.

Where can we find logos and mascots?

Mascot logos do great on large billboards or signage, in TV commercials (think the Kool-Aid Man), at in-person events, and on social media pages. Maybe you communicate with your target audience on YouTube, blog posts or brick-and-mortar events.